Ironbound Shark Conservancy
New Smyrna Beach, FL
Ironbound Shark Conservancy, an emerging nonprofit organization operating under 501c3 status, is fully committed to enlightening the public about the awe-inspiring and enigmatic creatures that inhabit our planet's waters. By transforming perceptions and advocating for their preservation through research and education, Ironbound strives to be champions for the giants of the deep blue.
Canteen with Logo Showcase
Promotional Material Showcase
Snapback Merchandise Showcase
Concept to Production
When we think of sharks, their teeth immediately come to mind. Whether found on the beach or seen in a museum, shark teeth are a defining characteristic. I wanted to explore the idea of creating a logo inspired by them.
Another idea that surfaced was to design a logo using the silhouette of a shark. The streamlined form of a shark resembles a torpedo, making it a suitable choice for a horizontal logo and brand mark.
After extensive research, I made a fascinating discovery: much like our fingerprints, each shark's dorsal fin is unique and serves as an identifiable feature for differentiation.
Final Logo File
Final Product MockUp on Research Vessel
Ironbound Shark Conservancy takes scientific exploration to new depths, sharing information with the public in order to unravel the mysteries of these powerful creatures. The logo, inspired by the unique dorsal fin patterns of sharks, captures the essence of individuality and heralds the company's expertise in the field. The fresh color scheme, reminiscent of the ocean and deep blue waters, evokes a sense of awe and reverence for these majestic creatures. Together, the logo and colors embody the spirit of the company, forging a path of discovery and education in the realm of shark research.
Brand Style Guide