Serrano Executive Transport
Long Island, NY
Serrano Executive Transport offers an exclusive luxury transportation service tailored to the discerning ultra-wealthy clientele. With just a single phone call, they cater to your travel needs anywhere in the world, leveraging an extensive network of aircraft stationed at our nation's premier private runways. The branding of this service was designed to exude opulence and sophistication, symbolizing the epitome of wealth and success through the vibrant and captivating hue of lush green money.
Branding and Web Showcase
Full Vehicle Wrap Showcase
Promo & Literature Showcase
Concept to Production
My exploration of the letter "S" took me on an intriguing voyage of repetition. Initially, I found inspiration in the dollar sign and the undeniable connection to the company's name. Digging deeper the overlapping patterns bore a striking resemblance to the dynamic turbine of a jet engine. This realization added a captivating layer of symbolism and energy to the design.
The brand mark's placement on the jet is crucial. Opting for a highly visible and frequently seen area, we choose the entrance door as the ideal spot. The intentional overlap onto the jet's body entices passengers into the cabin, creating an alluring visual effect.
Initially, I considered the inclusion of multiple turbines, but it felt overly apparent and predictable. Ultimately, I decided to embrace the elegance of simplicity by featuring a single turbine. This design choice not only enhanced the logo's cohesion but also improved its readability.
Final Logo File
Full Kit MockUp
The successful launch of Serrano Executive Transport’s brand radiates an air of unparalleled sophistication and elegance. With meticulous attention to detail, the design encapsulates the essence of opulence and luxury that speaks to high-end travel. The logo's sleek and refined color palette, combined with its subtle yet impactful design elements, makes a powerful statement about the commitment to providing an extraordinary and unforgettable journey for the discerning traveler.
Brand Style Guide