Velaris Psych
Charlotte, NC
Velaris Psych is a personal counseling service that caters to individuals through both virtual and in-person sessions. Having previously worked for a prominent counseling and wellness provider, it was the perfect opportunity to embark on an entrepreneurial journey. The foundation of Velaris Psych lies in creating a serene and mindful environment, where peace and tranquility take center stage. Embracing the belief that everyone, irrespective of their circumstances, deserves dignity, respect, love, and wholeness, the focus remains on restoring individuals to their inherent state of completeness, even when life presents obstacles along the way.
Mobile Website Showcase
Velaris Psych Brand Showcase
Tablet Website Showcase
Concept to Production
Trees embody the essence of harmony and balance within nature, symbolizing both rebirth and the connection between the earthly and spiritual realms. Trees also represent growth and serve as a reminder of the interdependence and interconnectedness of all living beings and the world around us.
Mountains are symbolic of revelation, transformation, inspiration, and renewal. These majestic formations, often considered places of power and situated close to heaven, serve as dramatic settings for moments of profound revelation, personal transformation, boundless inspiration, and revitalizing renewal.
The exploration of typeface emerged as the most challenging aspect of this project, demanding careful consideration. Striking the right balance proved difficult as we sought a typeface that was strong without being overpowering, delicate without wavering—essentially, it needed to mirror the ebb and flow of life itself, effortlessly flowing in harmony.
Final Logo File
Full Kit MockUp
The brand styling of Velaris Psych serves as a strong embodiment of its fundamental beliefs and values. The logo's incorporation of a mountain signifies transformation, revelation, and renewal, while also evoking the imagery of natural spring waters that flow from it. On the website's main page, a visually prominent tree emerges from a lake, symbolizing rebirth and growth. To reinforce a sense of tranquility and stability, a calm and soothing color palette was thoughtfully selected. The overall design choices work harmoniously to reinforce the desired atmosphere of calmness, steadfastness, and personal growth.
Brand Style Guide